Choice Broking vs Groww
A full side-by-side comparison of brokerage charges, demat AMC, margin, platforms, features and user ratings — updated for 2026.
Choice Broking
VS
Groww
Choice Broking vs Groww — quick verdict
Choose Choice Broking if
You want low-cost, self-directed trading
Trade Smart. Invest Better.
Choose Groww if
You want low-cost, self-directed trading
Investing Made Simple
Company overview
Choice Broking is a discount broker incorporated in 2010; Groww is a discount broker incorporated in 2016.
| Parameter | Choice Broking | Groww |
|---|---|---|
| Type of broker | Discount Broker | Discount Broker |
| Exchange membership | NSE · BSE · MCX | NSE · BSE · MCX |
| Year of incorporation | 2010 older | 2016 |
| Number of branches | 150+ | Not Disclosed |
| Active clients | 8 Lakh+ | ~1.29 Crore larger |
Charges & AMC
Account-opening and maintenance charges for Choice Broking and Groww compared side by side.
| Parameter | Choice Broking | Groww |
|---|---|---|
| Trading a/c opening | ₹0 | ₹0 (Free) |
| Trading a/c AMC | ₹0 | ₹0 (Free) |
| Demat a/c opening | ₹0 | ₹0 (Free) |
| Demat a/c AMC | ₹0 (1st Year), ₹450 + GST per year thereafter | ₹0 (Free) lower |
| DP charges (per ISIN, sell) | ₹15.93 per debit transaction (including GST) | Depository ₹3.50 (Male) / ₹3.25 (Female) + Groww ₹16.50 per debit transaction (₹0 for debit value below ₹100) lower |
Brokerage charges
How Choice Broking and Groww price each trading segment, per executed order.
| Parameter | Choice Broking | Groww |
|---|---|---|
| Equity Delivery | ₹20 per executed order | ₹20 or 0.1% per executed order (whichever is lower, minimum ₹5) |
| Equity Intraday | ₹20 per executed order | ₹20 or 0.1% per executed order (whichever is lower, minimum ₹5) |
| Equity Futures | ₹20 per executed order | ₹20 per executed order |
| Equity Options | ₹20 per executed order | ₹20 per executed order |
| Currency F&O | ₹20 per executed order | ₹20 per executed order |
| Commodity F&O | ₹20 per executed order | ₹20 per executed order |
| Call & Trade | ₹20 per executed order | Not Available |
Transaction charges (exchange turnover)
Exchange turnover and clearing charges passed through by Choice Broking and Groww, per segment.
| Parameter | Choice Broking | Groww |
|---|---|---|
| Equity Delivery | NSE: 0.00297% • BSE: 0.00375% | NSE: 0.00297% | BSE: 0.00375% |
| Equity Intraday | NSE: 0.00297% • BSE: 0.00375% | NSE: 0.00297% | BSE: 0.00375% |
| Equity Futures | NSE: 0.00173% | NSE: 0.00173% | BSE: 0.00% |
| Equity Options | NSE: 0.03503% (on premium) | NSE: 0.03503% (on premium) | BSE: 0.0325% (on premium) |
| Currency Futures | NSE: 0.00035% | NSE: 0.00012% | BSE: 0.00005% |
| Currency Options | NSE: 0.03110% (on premium) | NSE: 0.0325% (on premium) | BSE: 0.001% (on premium) |
| Commodity Futures | MCX: 0.00210% | MCX: 0.00210% |
| Commodity Options | MCX: 0.04180% (on premium) | MCX: 0.04180% (on premium) |
Demat & DP charges
Depository (demat) charges for Choice Broking and Groww — AMC, debit transactions, pledging and remat.
| Parameter | Choice Broking | Groww |
|---|---|---|
| Demat Account Opening | ₹0 | ₹0 (Free) |
| Annual Maintenance Charges (AMC) | ₹0 (1st Year), ₹450 + GST per year thereafter | — |
| Debit Transaction Charges | ₹15.93 per debit transaction (including GST) | — |
| Pledge / Unpledge Charges | ₹20 + GST per request | — |
| Dematerialisation (Demat) | ₹150 per certificate + GST | — |
| Rematerialisation (Remat) | ₹150 per certificate + GST | — |
| Failed Transactions | Nil | — |
| Transaction Charges (Sell) | — | Depository ₹3.50 (Male) / ₹3.25 (Female) + Groww ₹16.50 per debit transaction (₹0 for debit value below ₹100) |
| Transaction Charges Demat Account Opening ₹0 (Free) Transaction Charges (Sell) Depository ₹3.50 (Male) / ₹3.25 (Female) + Groww ₹16.50 per debit transaction (₹0 for debit value below ₹100) Annual Maintenance Charges (AMC) | — | ₹0 |
| Pledge / Unpledge | — | ₹20 per ISIN |
| Remat | — | ₹150 per certificate + courier charges |
| Failed Demat Transaction | — | ₹50 per ISIN |
Margin & leverage (MTF)
Intraday and delivery margin / leverage offered by Choice Broking and Groww.
| Parameter | Choice Broking | Groww |
|---|---|---|
| Equity Delivery | 100% of trade value (1x) | 100% of trade value (1x) |
| Equity Intraday | VAR + ELM Margin (Up to 5x*) | As per SEBI peak margin rules (Up to 5x*) |
| Equity Futures | SPAN + Exposure Margin (As per available margin) | SPAN + Exposure Margin (1x) |
| Equity Options (Buy) | Premium Value (Not Applicable) | — |
| Equity Options (Sell) | SPAN + Exposure Margin (As per available margin) | — |
| Currency Futures & Options | SPAN + Exposure Margin (As per available margin) | — |
| Commodity Futures & Options | SPAN + Exposure Margin (As per available margin) | — |
Features & account
Account type and feature availability across Choice Broking and Groww.
| Parameter | Choice Broking | Groww |
|---|---|---|
| 3-in-1 account | ✕ No | ✕ No |
| Automated / API trading | ✓ Yes | ✓ Yes |
| Margin Trading (MTF) | ✓ Yes | ✓ Yes |
| Trading in SME shares | ✓ Yes | ✓ Yes |
| Trading platforms | Choice FinX Web, Choice FinX Mobile App, Choice Edge | Groww Web, Groww Mobile App, Groww API |
| Intraday square-off | 3:15 PM | 3:20 PM |
| Other | Option Chain, Advanced Charting, Basket Orders, Screeners, API Trading, Algo Trading Support, Price Alerts, eDIS, Margin Trading Facility (MTF) | Stock SIP, Option Chain, Price Alerts, Advanced Charts, Watchlists, Portfolio Tracking, Margin Trading Facility (MTF), IPO Investment, Direct Mutual Funds. |
Trading platforms & apps
Trading terminals, web platforms and mobile apps offered by Choice Broking and Groww.
| Parameter | Choice Broking | Groww |
|---|---|---|
| Trading platforms offered | Choice FinX Web, Choice FinX Mobile App, Choice Edge | Groww Web, Groww App |
| Number of platforms | 3 more choice | 2 |
| Platforms (summary) | Choice FinX Web, Choice FinX Mobile App, Choice Edge | Groww Web, Groww Mobile App, Groww API |
| Mobile / desktop apps | Web, Mobile, Desktop | Web, Mobile |
User ratings
User ratings for Choice Broking and Groww across the key parameters.
| Rated on | Choice Broking | Groww |
|---|---|---|
| Fees | 4.5 | 4.7 better |
| Brokerage | 4.6 | 4.6 |
| Trading platform | 4.3 | 4.8 better |
| Customer service | 4.2 | 4.3 better |
| Research | 4 | 4.1 better |
| Overall | 4.3 | 4.6 better |
Investment options
Which investment products Choice Broking and Groww let you access.
| Parameter | Choice Broking | Groww |
|---|---|---|
| Stocks / Equity | ✓ Yes | ✓ Yes |
| Commodity | ✓ Yes | ✓ Yes |
| IPO | ✓ Yes | ✓ Yes |
| Mutual Funds | ✓ Yes | ✓ Yes |
| Bonds / NCD | ✓ Yes | ✓ Yes |
Order types offered
Advanced order types supported by Choice Broking and Groww.
| Parameter | Choice Broking | Groww |
|---|---|---|
| Bracket Order | ✕ No | ✕ No |
| Cover Order | ✕ No | ✕ No |
| BTST | ✓ Yes | ✓ Yes |
| After Market (AMO) | ✓ Yes | ✓ Yes |
| GTC / GTT | ✓ Yes | ✓ Yes |
Safety & credibility
SEBI registration, financial strength and complaint record for Choice Broking and Groww.
| Parameter | Choice Broking | Groww |
|---|---|---|
| SEBI registration | INZ000160131 | INZ000301838 |
| NSE member code | 90192 | 90187 |
| Year of incorporation | 2010 longer track record | 2016 |
| Net worth | ₹1,087.56 Cr | Not Publicly Disclosed |
| Exchange memberships | NSE · BSE · MCX | NSE · BSE · MCX |
| Latest complaint ratio | 0.002% fewer complaints | 0.009% |
Complaints record
Exchange complaint data for Choice Broking and Groww — the ratio matters more than the raw count.
| Parameter | Choice Broking | Groww |
|---|---|---|
| Latest financial year | 2025–26 | 2023–24 |
| Exchange | NSE | NSE |
| Active clients | 8,42,615 | 95,38,609 larger base |
| Complaints filed | 18 | 834 |
| Complaint ratio | 0.002% fewer complaints | 0.009% |
Pros & cons
The main advantages and drawbacks of each broker.
Choice Broking
▲ Pros
- ✓ Competitive flat brokerage plans.
- ✓ Fully digital and paperless account opening.
- ✓ Supports stocks, F&O, commodities, currencies, mutual funds, IPOs, ETFs, and bonds.
- ✓ Margin Trading Facility (MTF) available.
- ✓ Advanced web and mobile trading platforms with technical analysis tools.
- ✓ Backed by Choice International Limited.
▼ Cons
- ✕ Annual Demat AMC is applicable after the introductory period.
- ✕ Research coverage is comparatively smaller than some leading full-service brokers.
- ✕ Call & Trade charges apply.
- ✕ Physical branch network is smaller than large bank-backed brokers.
- ✕ Premium advisory services may be available only under selected plans.
Groww
▲ Pros
- ✓ Simple and beginner-friendly trading platform.
- ✓ Fully digital and paperless account opening process.
- ✓ Supports investment in stocks, mutual funds, ETFs, IPOs and F&O.
- ✓ Available on both web and mobile platforms.
- ✓ Transparent brokerage structure.
- ✓ Easy portfolio tracking and fund management.
- ✓ Supports multiple exchanges including NSE, BSE and MCX.
- ✓ Secure online investment platform with modern trading tools.
▼ Cons
- ✕ Limited physical branch network.
- ✕ Research and advisory services are comparatively limited.
- ✕ Call & Trade facility is not available.
- ✕ Advanced trading features may be fewer than some full-service brokers.
- ✕ Customer support response time may vary during peak market hours.
- ✕ Margin funding and premium research offerings are limited compared to some competitors.
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