Axis Direct vs Groww

A full side-by-side comparison of brokerage charges, demat AMC, margin, platforms, features and user ratings — updated for 2026.

Axis Direct
Axis Direct
Full-Service Broker · since 2006
VS
Groww
Discount Broker · since 2016
Groww

Axis Direct vs Groww — quick verdict

Choose Axis Direct if

You want research and offline support

Invest Right. Invest Now.

Choose Groww if

You want low-cost, self-directed trading

Investing Made Simple

Company overview

Axis Direct is a full-service broker incorporated in 2006; Groww is a discount broker incorporated in 2016.

ParameterAxis DirectGroww
Type of broker Full-Service Broker Discount Broker
Exchange membership NSE · BSE · MCX · MSEI NSE · BSE · MCX
Year of incorporation 2006 older 2016
Number of branches 4,800+ Not Disclosed
Active clients 14 Lakh+ ~1.29 Crore larger

Charges & AMC

Account-opening and maintenance charges for Axis Direct and Groww compared side by side.

ParameterAxis DirectGroww
Trading a/c opening ₹0 (Online) ₹0 (Free)
Trading a/c AMC ₹0 ₹0 (Free)
Demat a/c opening ₹0 ₹0 (Free)
Demat a/c AMC ₹0 (1st Year), ₹750 + GST per year thereafter ₹0 (Free) lower
DP charges (per ISIN, sell) ₹15.93 per debit transaction (including GST) Depository ₹3.50 (Male) / ₹3.25 (Female) + Groww ₹16.50 per debit transaction (₹0 for debit value below ₹100) lower

Brokerage charges

How Axis Direct and Groww price each trading segment, per executed order.

ParameterAxis DirectGroww
Equity Delivery 0.50% ₹20 or 0.1% per executed order (whichever is lower, minimum ₹5)
Equity Intraday 0.05% ₹20 or 0.1% per executed order (whichever is lower, minimum ₹5)
Equity Futures 0.05% ₹20 per executed order
Equity Options ₹20 per executed order ₹20 per executed order
Currency F&O 0.05% ₹20 per executed order
Commodity F&O 0.05% ₹20 per executed order
Call & Trade ₹20 per executed order Not Available

Transaction charges (exchange turnover)

Exchange turnover and clearing charges passed through by Axis Direct and Groww, per segment.

ParameterAxis DirectGroww
Equity Delivery NSE: 0.00297% • BSE: 0.00375% NSE: 0.00297% | BSE: 0.00375%
Equity Intraday NSE: 0.00297% • BSE: 0.00375% NSE: 0.00297% | BSE: 0.00375%
Equity Futures NSE: 0.00173% NSE: 0.00173% | BSE: 0.00%
Equity Options NSE: 0.03503% (on premium) NSE: 0.03503% (on premium) | BSE: 0.0325% (on premium)
Currency Futures NSE: 0.00035% NSE: 0.00012% | BSE: 0.00005%
Currency Options NSE: 0.03110% (on premium) NSE: 0.0325% (on premium) | BSE: 0.001% (on premium)
Commodity Futures MCX: 0.00210% MCX: 0.00210%
Commodity Options MCX: 0.04180% (on premium) MCX: 0.04180% (on premium)

Demat & DP charges

Depository (demat) charges for Axis Direct and Groww — AMC, debit transactions, pledging and remat.

ParameterAxis DirectGroww
Demat Account Opening ₹0 ₹0 (Free)
Annual Maintenance Charges (AMC) ₹0 (1st Year), ₹750 + GST per year thereafter —
Debit Transaction Charges ₹15.93 per debit transaction (including GST) —
Pledge / Unpledge Charges ₹50 + GST per request —
Dematerialisation (Demat) ₹50 per certificate + GST —
Rematerialisation (Remat) ₹50 per certificate + GST —
Failed Transactions Nil —
Transaction Charges (Sell) — Depository ₹3.50 (Male) / ₹3.25 (Female) + Groww ₹16.50 per debit transaction (₹0 for debit value below ₹100)
Transaction Charges Demat Account Opening ₹0 (Free) Transaction Charges (Sell) Depository ₹3.50 (Male) / ₹3.25 (Female) + Groww ₹16.50 per debit transaction (₹0 for debit value below ₹100) Annual Maintenance Charges (AMC) — ₹0
Pledge / Unpledge — ₹20 per ISIN
Remat — ₹150 per certificate + courier charges
Failed Demat Transaction — ₹50 per ISIN

Margin & leverage (MTF)

Intraday and delivery margin / leverage offered by Axis Direct and Groww.

ParameterAxis DirectGroww
Equity Delivery 100% of trade value (1x) 100% of trade value (1x)
Equity Intraday VAR + ELM Margin (Up to 5x*) As per SEBI peak margin rules (Up to 5x*)
Equity Futures SPAN + Exposure Margin (As per available margin) SPAN + Exposure Margin (1x)
Equity Options (Sell) Premium Value (Not Applicable) —
Currency Futures & Options SPAN + Exposure Margin (As per available margin) —
Currency Futures & Options SPAN + Exposure Margin (As per available margin) —
Commodity Futures & Options SPAN + Exposure Margin (As per available margin) —

Features & account

Account type and feature availability across Axis Direct and Groww.

ParameterAxis DirectGroww
3-in-1 account ✓ Yes better ✕ No
Automated / API trading ✕ No ✓ Yes better
Margin Trading (MTF) ✓ Yes ✓ Yes
Trading in SME shares ✓ Yes ✓ Yes
Trading platforms Axis Direct Web, Axis Direct Mobile App, Fast Trade Groww Web, Groww Mobile App, Groww API
Intraday square-off 3:15 PM 3:20 PM
Other Research Recommendations, Smart Edge Reports, Basket Orders, Price Alerts, Advanced Charting, Option Chain, Margin Trading Facility (MTF), Portfolio Tracker, Watchlists Stock SIP, Option Chain, Price Alerts, Advanced Charts, Watchlists, Portfolio Tracking, Margin Trading Facility (MTF), IPO Investment, Direct Mutual Funds.

Trading platforms & apps

Trading terminals, web platforms and mobile apps offered by Axis Direct and Groww.

ParameterAxis DirectGroww
Trading platforms offered Axis Direct Web, Axis Direct Mobile App, Fast Trade Groww Web, Groww App
Number of platforms 3 more choice 2
Platforms (summary) Axis Direct Web, Axis Direct Mobile App, Fast Trade Groww Web, Groww Mobile App, Groww API
Mobile / desktop apps Web Trading Platform, Mobile Trading App, Desktop Trading Software Web, Mobile

User ratings

User ratings for Axis Direct and Groww across the key parameters.

Rated onAxis DirectGroww
Fees 4 4.7 better
Brokerage 4.1 4.6 better
Trading platform 4.6 4.8 better
Customer service 4.5 better 4.3
Research 4.8 better 4.1
Overall 4.4 4.6 better

Investment options

Which investment products Axis Direct and Groww let you access.

ParameterAxis DirectGroww
Stocks / Equity ✓ Yes ✓ Yes
Commodity ✓ Yes ✓ Yes
IPO ✓ Yes ✓ Yes
Mutual Funds ✓ Yes ✓ Yes
Bonds / NCD ✓ Yes ✓ Yes

Order types offered

Advanced order types supported by Axis Direct and Groww.

ParameterAxis DirectGroww
Bracket Order ✕ No ✕ No
Cover Order ✕ No ✕ No
BTST ✓ Yes ✓ Yes
After Market (AMO) ✓ Yes ✓ Yes
GTC / GTT ✓ Yes ✓ Yes

Safety & credibility

SEBI registration, financial strength and complaint record for Axis Direct and Groww.

ParameterAxis DirectGroww
SEBI registration INZ000250138 INZ000301838
NSE member code 12798 90187
Year of incorporation 2006 longer track record 2016
Net worth ₹1,639.08 Cr Not Publicly Disclosed
Exchange memberships NSE · BSE · MCX · MSEI NSE · BSE · MCX
Latest complaint ratio 0.002% fewer complaints 0.009%

Complaints record

Exchange complaint data for Axis Direct and Groww — the ratio matters more than the raw count.

ParameterAxis DirectGroww
Latest financial year 2025–26 2023–24
Exchange NSE NSE
Active clients 14,18,214 95,38,609 larger base
Complaints filed 22 834
Complaint ratio 0.002% fewer complaints 0.009%

Pros & cons

The main advantages and drawbacks of each broker.

Axis Direct

▲ Pros

  • ✓ Backed by Axis Bank, one of India's leading private sector banks.
  • ✓ Convenient 3-in-1 Account for seamless banking and investing.
  • ✓ Comprehensive research reports and expert investment recommendations.
  • ✓ Supports stocks, F&O, commodities, mutual funds, IPOs, ETFs, bonds, and more.
  • ✓ Advanced web and mobile trading platforms.
  • ✓ Strong customer support with a nationwide branch network.

▼ Cons

  • ✕ Brokerage charges are higher than most discount brokers.
  • ✕ Annual Demat AMC is applicable after the introductory period.
  • ✕ Premium research and advisory services may be suited more for long-term investors.
  • ✕ Some brokerage plans vary based on customer profile and relationship.
  • ✕ Call & Trade charges are applicable.
  • ✕ Budget-conscious traders may find discount brokers more economical.
Groww

▲ Pros

  • ✓ Simple and beginner-friendly trading platform.
  • ✓ Fully digital and paperless account opening process.
  • ✓ Supports investment in stocks, mutual funds, ETFs, IPOs and F&O.
  • ✓ Available on both web and mobile platforms.
  • ✓ Transparent brokerage structure.
  • ✓ Easy portfolio tracking and fund management.
  • ✓ Supports multiple exchanges including NSE, BSE and MCX.
  • ✓ Secure online investment platform with modern trading tools.

▼ Cons

  • ✕ Limited physical branch network.
  • ✕ Research and advisory services are comparatively limited.
  • ✕ Call & Trade facility is not available.
  • ✕ Advanced trading features may be fewer than some full-service brokers.
  • ✕ Customer support response time may vary during peak market hours.
  • ✕ Margin funding and premium research offerings are limited compared to some competitors.
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Compare Groww with

Groww vs Zerodha Groww vs Angel One Groww vs Upstox Groww vs ICICI Direct Groww vs Kotak Neo Groww vs HDFC Securities Groww vs SBI Securities Groww vs Motilal Oswal Groww vs Paytm Money Groww vs Mirae Asset Sharekhan Groww vs 5paisa Groww vs Choice Broking Groww vs m.Stock Groww vs Sahi Groww vs FYERS Securities Groww vs SMC Global Groww vs Anand Rathi Groww vs Jainam Broking Limited
Disclaimer: Investments in the securities market are subject to market risks; read all related documents carefully before investing. This page is for information only and is not investment advice. Brokerage, AMC and other charges change frequently — always verify against the broker's official website before opening an account. Affiliate disclosure: "Open account" links are affiliate links and we may earn a commission at no extra cost to you; this does not influence our ratings.