ICICI Direct vs Jainam Broking Limited
A full side-by-side comparison of brokerage charges, demat AMC, margin, platforms, features and user ratings — updated for 2026.
ICICI Direct
VS
Jainam Broking Limited
ICICI Direct vs Jainam Broking Limited — quick verdict
Choose ICICI Direct if
You want research and offline support
One Account. Infinite Opportunities.
Choose Jainam Broking Limited if
You want research and offline support
Investing with Trust.
Company overview
ICICI Direct is a full-service broker incorporated in 1995; Jainam Broking Limited is a full-service broker incorporated in 2003.
| Parameter | ICICI Direct | Jainam Broking Limited |
|---|---|---|
| Type of broker | Full-Service Broker | Full-Service Broker |
| Exchange membership | NSE · BSE · MCX · NCDEX | NSE · BSE · MCX |
| Year of incorporation | 1995 older | 2003 |
| Number of branches | 3,000+ ICICI Bank Branches & Customer To wider | 100+ |
| Active clients | ~19.80 Lakh+ larger | 2 Lakh+ |
Charges & AMC
Account-opening and maintenance charges for ICICI Direct and Jainam Broking Limited compared side by side.
| Parameter | ICICI Direct | Jainam Broking Limited |
|---|---|---|
| Trading a/c opening | ₹0 (Online) | ₹0 (Online) |
| Trading a/c AMC | ₹0 | ₹0 |
| Demat a/c opening | ₹0 | ₹0 |
| Demat a/c AMC | ₹300 + GST per year | ₹300 + GST per year |
| DP charges (per ISIN, sell) | NSDL – ₹20 + GST (first debit), ₹4 + GST (subsequent same-day debit); CDSL – ₹20 + GST per scrip sold per day | ₹15.93 per debit transaction (including GST) lower |
Brokerage charges
How ICICI Direct and Jainam Broking Limited price each trading segment, per executed order.
| Parameter | ICICI Direct | Jainam Broking Limited |
|---|---|---|
| Equity Delivery | ₹20 per order (or plan-specific rate) | 0.30% |
| Equity Intraday | ₹20 per order | 0.03% |
| Equity Futures | ₹20 per order | 0.03% |
| Equity Options | ₹20 per order | ₹20 per executed order |
| Currency F&O | ₹20 per order | Not Available |
| Commodity F&O | ₹20 per order | 0.03% |
| Call & Trade | ₹50 per order | ₹20 per executed order |
Transaction charges (exchange turnover)
Exchange turnover and clearing charges passed through by ICICI Direct and Jainam Broking Limited, per segment.
| Parameter | ICICI Direct | Jainam Broking Limited |
|---|---|---|
| Equity Delivery | NSE: 0.00297% + IPFT 0.00010% • BSE: 0.00375% | NSE: 0.00297% • BSE: 0.00375% |
| Equity Intraday | NSE: 0.00297% + IPFT 0.00010% • BSE: 0.00375% | NSE: 0.00297% • BSE: 0.00375% |
| Equity Futures | NSE: 0.00173% + IPFT 0.00010% • BSE: 0.00000% | NSE: 0.00173% |
| Equity Options | NSE: 0.03503% (on Premium) + IPFT 0.00050% • BSE: 0.03250% (on Premium) | NSE: 0.03503% (on premium) |
| Currency Futures | NSE: 0.00012% • BSE: 0.00005% | — |
| Currency Options | NSE: 0.03250% (on Premium) • BSE: 0.00100% (on Premium) | — |
| Commodity Futures (MCX) | 0.00210% | — |
| Commodity Options (MCX) | 0.04180% (on Premium) | — |
| Commodity Futures | — | MCX: 0.00210% |
| Commodity Options | — | MCX: 0.04180% (on premium) |
Demat & DP charges
Depository (demat) charges for ICICI Direct and Jainam Broking Limited — AMC, debit transactions, pledging and remat.
| Parameter | ICICI Direct | Jainam Broking Limited |
|---|---|---|
| Demat Account Opening | ₹0 (Online) | ₹0 |
| Annual Maintenance Charges (AMC) | ₹300 + GST per year | ₹300 + GST per year |
| DP Charges (NSDL) | ₹20 + GST per scrip for the first debit instruction and ₹4 + GST for subsequent debit instructions in the same scrip on the same day | — |
| DP Charges (CDSL) | ₹20 + GST per scrip sold per day (includes depository charges) | — |
| Call & Trade (Equity & Derivatives) | ₹50 per order | — |
| Call & Trade (Commodity) | ₹50 per order | — |
| Pledge Charges (MTF) | ₹25 + GST per pledge instruction | — |
| Pledge Charges (Shares as Margin - SAM) | ₹29 + GST per pledge instruction | — |
| Pledge Charges (CUSPA) | ₹29 + GST per pledge instruction | — |
| Debit Transaction Charges | — | ₹15.93 per debit transaction (including GST) |
| Pledge / Unpledge Charges | — | ₹25 + GST per request |
| Dematerialisation (Demat) | — | ₹150 per certificate + GST |
| Rematerialisation (Remat) | — | ₹150 per certificate + GST |
| Failed Transactions | — | Nil |
Margin & leverage (MTF)
Intraday and delivery margin / leverage offered by ICICI Direct and Jainam Broking Limited.
| Parameter | ICICI Direct | Jainam Broking Limited |
|---|---|---|
| Equity Delivery | Up to 100% of trade value (1x) | 100% of trade value (1x) |
| Equity Intraday | As per SEBI Peak Margin Rules (Up to 5x*) | VAR + ELM Margin (Up to 5x*) |
| Equity Futures | SPAN + Exposure Margin (As per Exchange) | SPAN + Exposure Margin (As per available margin) |
| Equity Options | Premium + Applicable Margin (As per Exchange) | Premium Value (Not Applicable) |
| Currency Futures & Options | Exchange Prescribed Margin (As per Exchange) | SPAN + Exposure Margin (As per available margin) |
| Commodity Futures & Options | Exchange Prescribed Margin (As per Exchange) | SPAN + Exposure Margin (As per available margin) |
Features & account
Account type and feature availability across ICICI Direct and Jainam Broking Limited.
| Parameter | ICICI Direct | Jainam Broking Limited |
|---|---|---|
| 3-in-1 account | ✓ Yes better | ✕ No |
| Automated / API trading | ✓ Yes better | ✕ No |
| Margin Trading (MTF) | ✓ Yes | ✓ Yes |
| Trading in SME shares | ✓ Yes | ✓ Yes |
| Trading platforms | ICICIdirect Web, ICICIdirect Mobile App, Trade Racer, Breeze API | Jainam Web, Jainam Mobile App, Jainam Trade Terminal |
| Intraday square-off | 3:15 PM | 3:15 PM |
| Other | 3-in-1 Account, Research Reports, Stock SIP, Basket Orders, MTF, Loan Against Securities | Research Reports, Trading Calls, Advanced Charting, Option Chain, Basket Orders, Price Alerts, eDIS, Margin Trading Facility (MTF), SIP Investment |
Trading platforms & apps
Trading terminals, web platforms and mobile apps offered by ICICI Direct and Jainam Broking Limited.
| Parameter | ICICI Direct | Jainam Broking Limited |
|---|---|---|
| Trading platforms offered | ICICIdirect Web, ICICIdirect Mobile App, ICICI Direct Markets App, Trade Racer | Jainam Web, Jainam Mobile App, Jainam Trade Terminal |
| Number of platforms | 4 more choice | 3 |
| Platforms (summary) | ICICIdirect Web, ICICIdirect Mobile App, Trade Racer, Breeze API | Jainam Web, Jainam Mobile App, Jainam Trade Terminal |
| Mobile / desktop apps | Web, Mobile, Desktop | Web, Mobile, Desktop |
User ratings
User ratings for ICICI Direct and Jainam Broking Limited across the key parameters.
| Rated on | ICICI Direct | Jainam Broking Limited |
|---|---|---|
| Fees | 4.1 better | 4 |
| Brokerage | 4.2 better | 4.1 |
| Trading platform | 4.8 better | 4.2 |
| Customer service | 4.7 better | 4.5 |
| Research | 4.9 better | 4.6 |
| Overall | 4.6 better | 4.2 |
Investment options
Which investment products ICICI Direct and Jainam Broking Limited let you access.
| Parameter | ICICI Direct | Jainam Broking Limited |
|---|---|---|
| Stocks / Equity | ✓ Yes | ✓ Yes |
| Commodity | ✓ Yes | ✓ Yes |
| IPO | ✓ Yes | ✓ Yes |
| Mutual Funds | ✓ Yes | ✓ Yes |
| Bonds / NCD | ✓ Yes | ✓ Yes |
Order types offered
Advanced order types supported by ICICI Direct and Jainam Broking Limited.
| Parameter | ICICI Direct | Jainam Broking Limited |
|---|---|---|
| Bracket Order | ✕ No | ✓ Yes better |
| Cover Order | ✕ No | ✓ Yes better |
| BTST | ✓ Yes | ✓ Yes |
| After Market (AMO) | ✓ Yes | ✓ Yes |
| GTC / GTT | ✓ Yes better | ✕ No |
Safety & credibility
SEBI registration, financial strength and complaint record for ICICI Direct and Jainam Broking Limited.
| Parameter | ICICI Direct | Jainam Broking Limited |
|---|---|---|
| SEBI registration | INZ000183631 | INZ000209933 |
| NSE member code | 07730 | 90484 |
| Year of incorporation | 1995 longer track record | 2003 |
| Net worth | Not Separately Disclosed (Subsidiary of ICICI Bank Limited) | ₹150+ Cr |
| Exchange memberships | NSE · BSE · MCX · NCDEX | NSE · BSE · MCX |
| Latest complaint ratio | 0.0031% fewer complaints | 0.004% |
Complaints record
Exchange complaint data for ICICI Direct and Jainam Broking Limited — the ratio matters more than the raw count.
| Parameter | ICICI Direct | Jainam Broking Limited |
|---|---|---|
| Latest financial year | Latest Available | 2025–26 |
| Exchange | NSE | NSE |
| Active clients | 19,60,293 larger base | 2,08,614 |
| Complaints filed | 61 (Pending SCORES 2.0) | 9 |
| Complaint ratio | 0.0031% fewer complaints | 0.004% |
Pros & cons
The main advantages and drawbacks of each broker.
ICICI Direct
▲ Pros
- ✓ Integrated 3-in-1 Account with ICICI Bank.
- ✓ Access to Equity, F&O, Currency and Commodity trading.
- ✓ Strong in-house research and investment recommendations.
- ✓ Multiple trading platforms for beginners and active traders.
- ✓ Wide range of investment products under one account.
- ✓ Backed by the trusted ICICI Group.
- ✓ Digital account opening with online KYC.
- ✓ Extensive customer support network across India.
▼ Cons
- ✕ Brokerage charges may be higher than discount brokers.
- ✕ Some advanced features are available only under specific brokerage plans.
- ✕ Annual Demat AMC is applicable.
- ✕ Certain services attract additional transaction charges.
- ✕ Trading costs may vary depending on the selected brokerage plan.
Jainam Broking Limited
▲ Pros
- ✓ Personalized investment advisory and relationship managers.
- ✓ Strong equity and commodity research support.
- ✓ Offers stocks, F&O, commodities, IPOs, mutual funds, bonds, SIPs, and insurance.
- ✓ Easy-to-use web, mobile, and desktop trading platforms.
- ✓ Good customer support with regional branch presence.
- ✓ Suitable for long-term investors seeking research-backed recommendations.
▼ Cons
- ✕ Brokerage charges are higher than discount brokers.
- ✕ Annual Demat AMC is applicable.
- ✕ Limited branch network compared to larger national brokers.
- ✕ Call & Trade charges apply.
- ✕ Advanced wealth management services may be available only for select clients.
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