ICICIdirect Review 2026
One Account. Infinite Opportunities.
About ICICIdirect
ICICIdirect is the retail broking and investment services brand of ICICI Securities Limited, one of India's leading financial services companies. Established in 1995, the broker offers a wide range of investment products and trading services to retail, HNI and institutional investors. ICICI Securities is listed on the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE) and operates under the regulatory framework of the Securities and Exchange Board of India (SEBI).
ICICIdirect is best known for its integrated 3-in-1 Account, which links a Savings Account, Trading Account and Demat Account. This integration enables seamless fund transfers and a convenient investing experience for customers, particularly those banking with ICICI Bank.
The broker provides access to multiple exchanges, including NSE, BSE, MCX and NCDEX, allowing investors to trade in equity, equity derivatives, currency derivatives, commodity derivatives, ETFs, IPOs, mutual funds, bonds, fixed deposits, sovereign gold bonds and other investment products through a single platform.
ICICIdirect offers several trading platforms, including a web-based trading portal, mobile trading application and professional desktop trading software designed for active traders. The broker also provides research reports, stock recommendations, market insights, portfolio analysis tools and educational resources to help investors make informed investment decisions.
With decades of experience in the Indian capital markets, ICICIdirect has built a strong reputation for technology-driven investing solutions, comprehensive research coverage and customer support. Its combination of investment products, integrated banking services and advanced trading platforms makes it one of the leading full-service stock brokers in India.
| Broker type | Full-Service Broker |
|---|---|
| SEBI Registration | INZ000183631 |
| NSE Member code | 07730 |
| Net worth | Not Separately Disclosed (Subsidiary of ICICI Bank Limited) |
| Year of incorporation | 1995 |
| Exchange membership | NSE · BSE · MCX · NCDEX |
| Account opening charge | ₹0 (Online) |
| Demat AMC | ₹300 + GST per year |
ICICIdirect brokerage charges
| Segment | Brokerage |
|---|---|
| Equity Delivery | ₹20 per order (or plan-specific rate) |
| Equity Intraday | ₹20 per order |
| Equity Futures | ₹20 per order |
| Equity Options | ₹20 per order |
| Currency F&O | ₹20 per order |
| Commodity F&O | ₹20 per order |
ICICIdirect trading platforms
ICICIdirect Web Web
Browser-based trading platform offering equity, derivatives, mutual funds, IPOs, bonds and other investment products with integrated portfolio management.
ICICIdirect Mobile App Mobile
Android and iOS trading application with live market data, watchlists, order placement, portfolio tracking and research reports.
ICICI Direct Markets App Mobile
Simplified investment app for stocks, mutual funds, ETFs, IPOs and other investment products.
Trade Racer Desktop
Advanced desktop trading software designed for active traders with customizable layouts, technical charts, market scanners and real-time trading tools.
ICICIdirect pros & cons
Pros
- Integrated 3-in-1 Account with ICICI Bank.
- Access to Equity, F&O, Currency and Commodity trading.
- Strong in-house research and investment recommendations.
- Multiple trading platforms for beginners and active traders.
- Wide range of investment products under one account.
- Backed by the trusted ICICI Group.
- Digital account opening with online KYC.
- Extensive customer support network across India.
Cons
- Brokerage charges may be higher than discount brokers.
- Some advanced features are available only under specific brokerage plans.
- Annual Demat AMC is applicable.
- Certain services attract additional transaction charges.
- Trading costs may vary depending on the selected brokerage plan.
ICICIdirect margin & leverage
| Segment | Margin | Leverage |
|---|---|---|
| Equity Delivery | Up to 100% of trade value | 1x |
| Equity Intraday | As per SEBI Peak Margin Rules | Up to 5x* |
| Equity Futures | SPAN + Exposure Margin | As per Exchange |
| Equity Options | Premium + Applicable Margin | As per Exchange |
| Currency Futures & Options | Exchange Prescribed Margin | As per Exchange |
| Commodity Futures & Options | Exchange Prescribed Margin | As per Exchange |
ICICIdirect ratings & reviews
How to open a ICICIdirect account
Visit the official ICICIdirect website or download the ICICIdirect mobile app.
Click on Open Demat Account and enter your mobile number and email address to begin the registration process.
Verify your mobile number using the OTP and provide your PAN, Aadhaar, date of birth, and other required personal details.
Complete the online KYC process by submitting the necessary documents, including identity proof, address proof, bank account details, income proof (if applicable), and a recent photograph.
Complete the video KYC and e-sign the application using Aadhaar-based eSign or other approved verification methods.
Once your application and documents are successfully verified, your Trading and Demat Account will be activated. You can then add funds and start investing or trading through ICICIdirect.
ICICIdirect complaints (exchange data)
Complaints filed against ICICIdirect at the exchanges, and the ratio per active client — a proxy for service quality.
| Exchange | FY | Clients | Complaints | Ratio |
|---|---|---|---|---|
| NSE | Latest Available | 19,60,293 | 61 (Pending SCORES 2.0) | 0.0031% |
Compare ICICIdirect with other brokers
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